Overview

In this course, you have explored the elements of a market profile, including cultural, political, and economic aspects, and looked at the legal and regulatory market considerations. In this milestone, you will complete the next part of your course project by creating a market profile for your chosen country and creating legal and regulatory considerations.

Scenario

You are a business analyst working at a small, domestic organization that produces high-quality cell phone cases. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue to grow. One option that leadership has noticed competitors attempting is entering international markets.

You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below, and summarize your findings in a business brief for leadership.

Continue to use your selected market from Milestone One. As a reminder, the options for international markets are:

  • India

Prompt

In this milestone, you will continue to use the Business Brief Template (located in the Guidelines for Submission section of this document). Complete Section Two and the Legal and Regulatory Considerations portion of Section Three. Use course resources as well as the INT 220 Library Guide to support your responses.

Specifically, you must address the following rubric criteria:

Market Profile: Explore and explain the cultural, political, and economic environment of your selected market to help inform future business decisions regarding expansion from the domestic market.

  1. Cultural Profile: Compare and contrast important cultural elements of your selected market against those in the domestic market, including communication, dimensions of culture, attitudes, common business etiquette and practices, and at least five other important aspects of culture.
  2. Political and Economic Profile: Compare and contrast important political and economic factors for your selected market against those in the domestic market, including political systems and ideologies, current leaders, economic measures or characteristics used in classification, and government intervention on trade.

Market Considerations: Discuss the legal and regulatory considerations in your selected market that can impact business decisions regarding expansion to new global markets. You should also consider corporate social responsibility for each market consideration.

  1. Legal and Regulatory Considerations: Compare and contrast important legal and regulatory requirements of your selected market against those in the domestic market, including trade restrictions, regulations of products or services, legal processes for business transactions, and import restrictions or documentation.

Guidelines for Submission

Template: Business Brief
Submit the template as a 500- to 650-word Microsoft Word document. Based on your milestones, you should have Sections One and Two completed, as well as the Legal and Regulatory Considerations portion of Section Three. Sources should be cited according to APA style.

INT 220 Business Brief Template
Course Project

Complete this template by replacing the bracketed text with the relevant information.

Section One: Drivers for Global Entry

[Explain the purpose of global expansion, the business and societal impacts of global business, and cultural considerations for global business. Use evidence from the course and outside resources to support your explanations and use complete sentences.]

Section Two: Market Profile

Complete the tables below to use data and statistics to support your comparisons. Use words, phrases, and numbers to complete the tables, not complete sentences.

Cultural Profile

Category

United States

[Insert Country Selection From Course Project]

Commonly Spoken Languages

[Insert information.]

[Insert information.]

Commonly Practiced Religions

[Insert information.]

[Insert information.]

Power Distance Index (PDI)

[Insert information.]

[Insert information.]

Individualism Versus Collectivism (IDV)

[Insert information.]

[Insert information.]

Masculinity Versus Femininity (MAS)

[Insert information.]

[Insert information.]

Uncertainty Avoidance Index (UAI)

[Insert information.]

[Insert information.]

Long-Term Orientation Versus Short-Term Normative Orientation (LTO)

[Insert information.]

[Insert information.]

Indulgence Versus Restraint (IVR)

[Insert information.]

[Insert information.]

Political and Economic Profile

Category

United States

[Insert Country Selection From Course Project]

Political System

[Insert information.]

[Insert information.]

Current Leaders

[Insert information.]

[Insert information.]

Economic Classification

[Insert information.]

[Insert information.]

Economic Blocs Impacting Trade

[Insert information.]

[Insert information.]

Gross Domestic Product

[Insert information.]

[Insert information.]

Purchasing Power Parity

[Insert information.]

[Insert information.]

Gross Domestic Product Per Capita

[Insert information.]

[Insert information.]

Human Development Index

[Insert information.]

[Insert information.]

Human Poverty Index

[Insert information.]

[Insert information.]

[Compare and contrast important political and economic factors for your selected market against those in the domestic market. Factors should include political systems, current leaders, and economic measures or characteristics used in classification.]

Section Three: Market Considerations

Complete the table below to support your explanations using current exchange rates.

Exchange Rates

Category

The U.S. Dollar

[Insert Country Selection From Course Project’s Currency]

Exchange Rate

[Insert information.]

[Insert information.]

Legal and Regulatory Considerations

[Compare and contrast important market considerations for your selected market against those in the domestic market. Explain the similarities, differences, and considerations for conducting business between the two markets, such as general legal and regulatory requirements, monetary and management logistics, and mode-of-entry considerations.]

References

[Include any references you cited according to APA format.]

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