Discussion in Marketing

Discussion in Marketing
Module 6 Discussion Fundamentals of Marketing Explain how companies use public relations to communicate with their target market. Provide at least one example of how a company has used public relations and the result.   Discussion Requirements: Please ensure that the discussion question response is substantive in nature, which includes a minimum of 500 words. Please avoid writing the minimum. Make sure that the response is topic specific, relevant to the course material, and is supported by outside academic sources STUDENT STUDY BOOK: Marketing: An Introduction, Eleventh Edition by Gary Armstrong and Philip Kotler. Published by Prentice Hall. Copy right 2013 by Pearson Education (to be cited as one of the references).