Facebook Marketplace is an online selling platform that allows the users to sell different products. It takes advantage of billions of Facebook users to build a marketplace with effective sales and ready potential customers. However, the site faces the problem of lack of trust from the customers due to sellers selling products which are not similar with what they indicated. There is also the problem of private reviews where not all users are able to view the reviews the seller and the products. Thus, it is possible to improve the performance of Facebook Marketplace by using AI to reduce the cognitive load and frustration of the sellers. It helps to determine the prices using the demand and supply factors. Facebook Marketplace can also be enhanced by introducing a measure of its performance. The sellers should be able to understand the total inquiries, those that resulted to successful purchase, and those that involved potential customers in need of lower prices. This way, the sellers will enhance their services and determine the right approach of dealing with issues arising.
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