Chat with us, powered by LiveChat DATA4000 A3 | The Best Academic Writing Website

DATA4000A3

This is an Individual Report and Individual Presentation

Page 1 Kaplan Business School Assessment Outline

Assessment 3 Information

Subject Code: DATA4000

Subject Name: Introduction to Business Analytics

Assessment Title: Individual Report and Individual Presentation

Assessment Type: Report and Presentation

Word Count:
1800 words  10% for Part A (report)

8 – 12 slides for Part B (presentation)

Weighting: 40 % (25 + 15)

Total Marks: 40

Submission: TurnItIn and in class

Due Date:

Part A due Tuesday Week 12, 23:55pm AEST through TurnItIn

Part B video presentation due Tuesday Week 13, 23:55pm AEST
through MyKBS link.

Your Task

Consider below information regarding the National Australia Bank data breach.

Read the case study carefully and using the resources listed, together with your own research,
complete:

• Part A (Industry Report) Individually by Monday 23: 55pm AEST Week 12

• Part B (Application for data access presentation) submitted in Tuesday Week 13 at 23:55
AEST, as an individual video upload.

Page 2 Kaplan Business School Assessment Outline

Assessment Description

National Australia Bank

https://www.afr.com/companies/financial-services/nab-repays-customers-688k-for-data-breach-
20210421-p57l1q

Background

“The accounts of about 13,000 NAB customers were compromised on Wednesday, July 24, 2019,
after an employee uploaded details, including government-issued identity documents such as
Medicare cards, to two different websites with the bank informing customers on the following Friday
night”.

“At the time of the event, there were insufficient technical controls in place to prevent transfers of
this nature. NAB has uplifted these controls to prevent a similar event occurring in the future,” NAB
said in a statement.

“Among the new controls the bank introduced were the blocking of certain websites and closer
email monitoring of staff and contractors”

In 2021, National Australia Bank revealed it paid $686,878 in compensation to customers exposed
to this 2019 data breach after the personal account details of 13,000 customers were uploaded to a
website similar to Google Sheets.

Brief

As an analyst within NAB, you have been tasked with considering ways in which customer data
can be used to further assist NAB with its marketing campaigns.

As a further task, you have been asked to consider how NAB could potentially assist other vendors
interested in the credit card history of its customers.

Page 3 Kaplan Business School Assessment Outline

Assessment Instructions

Part A: Industry Report (1800 words, 25 marks) – Individual

Based on your own independent research, you are required to evaluate the implications of the
Australian Privacy Principles and European legislation such as GDPR on NAB’s proposed analytics
project and overall business model.

Your report can be structured using the following headings:

Data Usability

▪ Benefits and costs of the database to its stakeholders.

▪ Descriptive, predictive and prescriptive applications of the data available and
the data analytics software tools this would require.

Data Security and privacy

▪ Data security, privacy and accuracy issues associated with the use of the
database in the way proposed in the brief.

Ethical Considerations

▪ The ethical considerations behind whether the customer has the option to opt in
or opt out of having their data used and stored in the way proposed by the
analytics brief

▪ Other ethical issues of gathering, maintaining and using the data in the way
proposed above.

Artificial Intelligence

▪ How developments in AI intersects with data security, privacy and ethics,
especially in light of your proposed analytics project.

Use the resources provided as well as your own research to assist with data collection and data
privacy discussions.

http://www.health.gov.au/internet/main/publishing.nsf/Content/964591B00A3C9D72CA2582C70083
A1CA/$File/Public%20Consultations%20Paper.pdf

https://www.oaic.gov.au/agencies-and-organisations/guides/de-identification-and-the-privacy-act

Page 4 Kaplan Business School Assessment Outline

Part B: Presentation (5 minutes, 15 marks)

Instructions:

You are required to prepare a presentation of 10 – 12 PowerPoint slides.

You are an analyst at National Australia Bank.

You have identified a way in which you can use customer data to inform customers of bank offers
and offers from other vendors, based on their credit card spending history.

Although it’s National Australia Bank’s own data, regulators and legislators are becoming
increasingly concerned about the way in which certain types of analytics projects can infringe on
privacy, individual rights and potentially be in contravention of the Australian Privacy Principles,
GDPR and other legislation.

Create a presentation of approximately 5 minutes in which you discuss how National Australia Bank
plans to use this data and the broad implications involved.

Discuss the issues below, and imagine you are communicating this presentation to government
(regulators and / or legislators) as your primary audience.

Consider:

1. Why you want the data and the resulting benefits to your customer base;

2. How the data can be sourced ethically and securely;

3. How you will keep the data safe from the type of attack on customer data outlined in
the AFR article above.

4. How you will use your analytical findings in an ethical way.

The sources below are for your reference only. Use these as you see fit as well as your own
research.

http://www.health.gov.au/internet/main/publishing.nsf/Content/964591B00A3C9D72CA2582C70083
A1CA/$File/Public%20Consultations%20Paper.pdf

https://www.oaic.gov.au/agencies-and-organisations/guides/de-identification-and-the-privacy-act

Page 5 Kaplan Business School Assessment Outline

Important Study Information

Academic Integrity Policy

KBS values academic integrity. All students must understand the meaning and consequences
of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.

What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?

Click here for answers to these questions:
http://www.kbs.edu.au/current-students/student-policies/.

Word Limits for Written Assessments

Submissions that exceed the word limit by more than 10% will cease to be marked from the point
at which that limit is exceeded.

Study Assistance

Students may seek study assistance from their local Academic Learning Advisor or refer to the
resources on the MyKBS Academic Success Centre page. Click here for this information.

Page 6 Kaplan Business School Assessment Outline

Assessment Marking Guide

Section Criteria NN (Fail)
0%-49%

P (Pass)
50%-64%

CR (Credit)
74%-65%

DN (Distinction)
75%-84%

HD (High Distinction)
85%-100%

Part A:
Individual
Report

15 marks

Evaluate the
data usability,
security and
ethics
associated with
creating a data
repository for
diverse
stakeholders
and consider
software
requirements

Failure to address
data usability and
security issues
associated with the
company database
or failure to
consider software
requirements

Basic description of
data usability and
security issues
associated with
creating the system

Limited
consideration of
software
capabilities

Considered discussion
of data usability and
security issues
associated with
creating the system

Adequate description
of the feasibility of data
usability given current
software capabilities

Clear evaluation of key
data usability and
security issues
associated with
creating system

Well-supported
consideration of the
feasibility of data
usability given current
software capabilities

Comprehensive evaluation of
key data usability and
security considerations
associated with creating the
system with a focus on
various stakeholders

Very high standard
assessment of the feasibility
of data usability given current
software capabilities

10 marks

Produce a
report which is
well-researched,
correctly
referenced,
professionally
presented,
logical, well-
structured and
addresses the
relevant issues

Report is not logical
and fails to
evaluate major
issues

Inadequate
research conducted
and sources
incorrectly
acknowledged

Partially referenced
evaluation of
issues, without a
logical structure
and
acknowledgement
of some sources
from limited
research

Referenced evaluation
of some relevant
issues with
acknowledgement of
most sources and
evidence of
reasonable research
conducted into the
topic

Referenced and
congruent evaluation
of relevant issues with
acknowledgement of a
wide range of sources
and evidence of broad
research conducted
into the topic

Well-referenced, engaging
and logical evaluation of
relevant issues with correct
acknowledgement of
extensive sources and
evidence of comprehensive
research conducted into the
topic

See part B next page

Page 7 Kaplan Business School Assessment Outline

Section Criteria NN (Fail)

0%-49%
P (Pass)

50%-64%
CR (Credit)

74%-65%
DN (Distinction)

75%-84%
HD (High

Distinction)
85%-100%

Part B:
Presentation

10 marks

Construct a business
case outlining the
benefits of using and
storing the data,
while addressing the
relevant ethical and
security issues and
concerns

Failure to make an
effective argument
around using the data
for research and no
consideration of
drawbacks

A limited description of
the benefits of using
the data for research
purposes is made and
very few of the ethical
and security draw-
backs are mentioned

A solid presentation
of the benefits of
using the data for
research purposes is
made and some of
the ethical and
security draw-backs
are discussed

A high-quality
business case for
using the data for
research purposes is
made by considering
its major benefits and
analysing the ethical
and security draw-
backs

An effective business
case for using the
data for research
purposes is made by
convincingly
articulating the
benefits this would
provide for society,
and expertly analysing
the ethical and
security draw-backs

5 marks

Effectively and
clearly communicate
an argument to use
the data for research
purposes while
considering the
audience and their
motivations

Failure to effectively
communicate key
messages and a lack
of consideration for the
audience’s needs

Brief listing of how the
data can be used for
research in a way that
is understandable to
most people

Solid description of
the use of the data
for research in a way
that considers some
of the target
audience’s needs

Clear communication
and justification of
the use of the data
for research in a way
that sufficiently
considers the target
audience’s needs

Effective
communication and
convincing justification
of the use of the data
for research in a way
that persuades a
target audience

Page 8 Kaplan Business School Assessment Outline

Assignment Submission

Students must submit Part A via TurnItIn on Monday of Week 12 at 23:55pm AEST.

Part B to be submitted by Tuesday of week 13 at 23:55pm AEST.

The files must be submitted as a Word or PowerPoint document to avoid any technical issues that may occur from incorrect
file format upload. Uploaded files with a virus will not be considered as a legitimate submission. TurnItIn will notify you if there is
any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the
issue and a screen shot of the TurnItIn error message.

Students are also encouraged to submit their work well in advance of the time deadline to avoid any possible delay with
TurnItIn similarity report generation or any other technical difficulties.

Late assignment submission penalties
1

Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School’s Assessment Policy.

Number of

days

Penalty

1* – 9 days 5% per day for each calendar day late deducted from the student’s total

Marks.

10 – 14 days 50% deducted from the student’s total marks.

After 14 days Assignments that are submitted more than 14 calendar days after the
due date will not be accepted and the student will receive a mark of zero
for the assignment(s).

Note Notwithstanding the above penalty rules, assignments will also be given

a mark of zero if they are submitted after assignments have been
returned to students.

*Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore
subject to the associated penalty.

If you are unable to complete this assessment by the due date/time, please refer to the Special Consideration Application
Form, which is available at the end of the KBS Assessment Policy:

https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf

  • Assessment 3 Information
  • Consider below information regarding the National Australia Bank data breach.
  • Read the case study carefully and using the resources listed, together with your own research, complete:
  •  Part A (Industry Report) Individually by Monday 23: 55pm AEST Week 12
  •  Part B (Application for data access presentation) submitted in Tuesday Week 13 at 23:55 AEST, as an individual video upload.
  • National Australia Bank
  • https://www.afr.com/companies/financial-services/nab-repays-customers-688k-for-data-breach-20210421-p57l1q
  • Background
  • “The accounts of about 13,000 NAB customers were compromised on Wednesday, July 24, 2019, after an employee uploaded details, including government-issued identity documents such as Medicare cards, to two different websites with the bank informing cust…
  • Assignment Submission
  • Late assignment submission penalties