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If someone doesn’t make it to the second sentence of your article, you’ve failed. That’s what my experience writing for global brands and feisty startups has taught me. Having written articles and event descriptions for the University of Southern California, I know the importance of specificity. Nothing is worse than five hundred event attendees showing up to the wrong building. While instituting a brand strategy for Helpkin, a startup that sold earlier this year, I clarified their audience through market research and gained a greater following through a highly targeted social media campaign. It’s not enough to properly structure your sentences, a quality content writer has to know how to talk to your customers in a way that matters. My writing cuts through the noise to deliver words your audience will want to read.